5 Ways Radiohead Changed Album Promotion With Kid A

Released no singles Radiohead did not release any commercial singles from Kid A, a rare move for a major band in 2000.

Skipped music videos No music videos were made for the album, breaking the standard promotional cycle.

Gave few interviews The band avoided traditional press and radio interviews, relying instead on digital channels.

Used short animated films Radiohead released a series of short animated films online to build anticipation for the album.

Streamed the album before release Kid A was streamed in full on the internet before its official release, making it one of the first major albums to be promoted this way.