5 Ways Matilda Mann Built Her Following Independently

Self-released EPs She released her own EPs without a label, building a fanbase from scratch.

Cultivated online buzz Her music gained traction through blogs and playlists, not major label backing.

Used “Bloom” as a breakout track The song from her Sonder EP showcased lyrical confidence and vocal warmth, proving strong material can break through without industry support.

Proved the DIY pipeline still works Her success shows independent artists can grow a following if the music is good enough.

Waited for wider distribution She didn’t rush into a deal, letting her online presence and buzz build naturally before seeking broader distribution.